We take our lead from the last paragraph of our previous blog. We addressed VR as it serves our consumer-driven reality and how the data extracted from its inclusion, has become vital in proactive consumer relations. Part and parcel of pre-preemptive, client-driven service is your company’s marketing and sales strategy.
Seeing as customers can now experience a service or product as realistic as modern-day simulations allow, the playing field has changed dramatically – in favour of the end-user. Or does it cut both ways? Awe-inspiring visualisations contained ultra-conveniently within a headset transports buyers to an almost unimaginable alternate reality. Talk about upping the stakes in terms of a customer journey… However, in the same instance businesses who use VR for marketing and sales are afforded the competitive edge. Their content/product becomes not only fun and aspirational, but thoroughly engaging as well.
A modest booth has become superior to renting large convention settings and although this spells bad news for the landlords of these monstrous venues, it plays right into the hands of the manufacturers who actively employ VR in the marketing efforts. All of a sudden, the experience is not only altered astonishingly, but it is made all the more personal in terms of the interaction in a small, dare we say intimate, space.
Prospective shoppers might have been somewhat interested in what you or your competition had to offer, when the overpowering novelty of the introduction of dreamlike VR simulations rapidly draws them to your display. The highly enviable scenario now plays out where the consumer asks the product-related questions without the salesmen having to convince prospects of the potential experience.
Those moments where “words simply cannot describe the amazing benefits of your product or service offering” all but disappear. In its place, an experience so real it tantalised virtually (excuse the pun) every sense known to man…
Needs, wants and desires have been noted and taken into account. The manufacturer understands his target-market, what they want and has a good idea of what they can afford. The next step is simple – provide them with the best possible (and tangible) medium to experience it and in the process realise that the “cannot do without it”. The possibilities are endless, provided that VR is embraced, mastered (to the best of your resources) and made part of your sales pitch…
In closing, if you heed one lesson or take to heart one piece of content from this blog, let it be the fact that the rise of virtual media is changing and will change the marketing landscape forever. Consumers will be immersed within a product to such an extent that they (as laymen) can clearly and very easily see it benefits and how it will make their lives better.